Cancer awareness trust

Co-designing services & social change: Thinkpublic. [2021]. As part of a small inhouse team, I had a big part in the in-depth user research, crafting a vision, proposition development and testing, running co-design workshops, creating a prototype and scoping an MVP.

The challenge:
How can we support the launch of a new cancer charity & digital platform? The Cancer Awareness Trust (CAT) is a new cancer charity wanting to support millions of people affected by cancer with specific, verified and trusted information, products and services. CAT asked us to help them design a digital service that would give cancer patients agency over their journey, empowering and educating them to live positively.

Our approach:
We formed a small in-house design team that started by building a community of people dealing with cancer to be part of the research and co-creation. We ran a series of rapid design sprints to identify needs, understand the technology landscape, identify content partners, alongside designing a prototype platform and service blueprint.

The outcome:
We designed and prototyped a digital platform to guide the creative direction, user needs and build brief. Alongside this we created an MVP to launch a roadmap and programme plan which we are now in the process of supporting.